Assessor Resource
BSBMKG611
Manage measurement of marketing effectiveness
Assessment tool
Version 1.0
Issue Date: May 2024
This unit describes the skills and knowledge required to manage a strategy measuring the effectiveness of marketing activity.
It applies to individuals who possess a sound theoretical knowledge base and who are primarily responsible for using a range of metrics to gauge success of marketing interests.
Depending on size and structure of the organisation, this role generally applies to a person with managerial responsibility.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)